BASE App
Terms & Conditions

BASE App Terms and Conditions

Effective date: January 11th 2026

These Terms apply to the BASE App and related services (together, the “App”).

About these Terms
Eligibility and account registration
What the App is (and is not)
Emergency and crisis disclaimer
No monitoring, AI outputs, and user responsibility
Freemium access, free trials, subscriptions, and in-app purchases
Billing, auto-renewal, cancellation, and refunds
Promotions, discount codes, and gift access
Acceptable use and prohibited behaviour
User content and feedback
Intellectual property and licence
Third-party services and app stores
Privacy and data
Electronic communications
Availability, changes, and updates
Disclaimers
Limitation of liability
Indemnity
Governing law and disputes
Local law rights
Contact

1. About these Terms

These Terms and Conditions (“Terms”) govern your access to and use of the BASE mobile application (the “App”), including any content, features, and services made available through it.

“We”, “us”, and “our” refer to EM Coaching Ltd, a company incorporated in England and Wales, operating the App under the trading name BASE Mental Fitness.
“You” refer to the individual who downloads, installs, accesses, or uses the App.

By creating an account, starting a free trial, making a purchase, or otherwise using the App, you agree to be bound by these Terms and any policies referenced in them, including our Privacy Policy. If you do not agree to these Terms, you must not use the App.

We may update these Terms from time to time. If we make changes, we will notify you by email, through the App, or by other reasonable means. Unless we state otherwise, your continued use of the App after the updated Terms take effect means you accept the revised Terms. Where changes are material, we may require you to actively accept the updated Terms before continuing to use the App.

We may provide additional terms for specific features, offers, or services. Where applicable, those additional terms will apply to that feature or service. If there is a conflict, the additional terms will take precedence for that feature or service.

2. Eligibility and account registration

You must be at least 18 years old to create an account and use the App unless the App explicitly allows use by a minor with verifiable parental or guardian consent.

When you create an account, you agree to provide accurate, complete, and up-to-date information and to keep it accurate. You are responsible for keeping your login credentials confidential and for all activity under your account.

You may not sell, transfer, or share your account or any subscription benefits except where the App expressly permits a household or family plan feature.

3. What the App is (and is not)

The App and Services are provided for educational, self-development, and performance training purposes only. They do not provide medical advice, diagnosis, treatment, psychotherapy, counselling, mental health services, or crisis or emergency support.

The App is not intended to diagnose, treat, prevent, or manage any mental health condition or medical condition, and is not a substitute for professional healthcare, psychological, or therapeutic services.

If you are experiencing mental health difficulties, emotional distress, or a medical concern, you should seek support from a qualified healthcare or mental health professional or local emergency services where appropriate.

4. Emergency and crisis disclaimer

The App is not intended for use in a medical or mental health emergency. Do not use the App to seek emergency help.

If you are in immediate danger or need urgent support, contact your local emergency number immediately.
If you are in the UK or Ireland, call 999 or 112.
If you are in the United States, call or text 988 (Suicide and Crisis Lifeline) or call 911.
If you are elsewhere, use your local emergency or crisis resources.

If you feel you may be in crisis or at risk of harming yourself or someone else, stop using the App and seek immediate help from local emergency services or a qualified professional.

5. No monitoring, AI outputs, and user responsibility

No Monitoring or Duty to Act

BASE does not monitor user inputs, journal entries, messages, or interactions in real time and has no obligation to review, assess, or respond to any User Content.

You acknowledge that BASE is not responsible for identifying distress, risk, or emergencies through your use of the App and has no duty to intervene or take action based on your activity or content.

AI Output Responsibility

Any AI generated outputs are based solely on the information you choose to provide and are not independently verified.

AI outputs may be incorrect, incomplete, inappropriate, or misleading and should not be relied upon as factual or professional advice. You must not use the App or any AI output to make decisions about medical care, mental health care, diagnosis, treatment, medication, or emergency situations.

You are solely responsible for evaluating, interpreting, and deciding how to use any output generated through the App.

User Responsibility

Your use of the App, and any actions you take based on content, prompts, or AI outputs, are undertaken entirely at your own discretion and risk.

6. Freemium access, free trials, subscriptions, and in-app purchases

The App may offer a free tier (“Free Access”) and paid features (“Paid Features”). Free Access may be limited in functionality, content, personalisation, or usage.

We may offer a free trial of Paid Features (“Free Trial”). Unless stated otherwise, you may only use one Free Trial per user. We may change Free Trial eligibility rules to prevent abuse.

Paid Features may be offered through automatically renewing subscriptions (“Subscriptions”), one-time purchases, or both. Available plans, features, pricing, and trial length will be shown before purchase.

If you purchase through Apple’s App Store or Google Play, the purchase is processed by that store and is subject to its terms in addition to these Terms.

7. Billing, auto-renewal, cancellation, and refunds

Subscriptions automatically renew unless cancelled before the renewal date.

If you subscribed through an app store, you must cancel through that store’s subscription settings. Cancellation stops future renewals and you will retain access until the end of the current billing period.

Except where required by law, payments are non-refundable and we do not provide credits for unused time.

8. Promotions, discount codes, and gift access

Promotions may be time-limited, non-transferable, and subject to additional terms.

Gift access has no cash value and may not be resold.

9. Acceptable use and prohibited behaviour

You agree to use the App only for lawful, personal, non-commercial purposes.

You must not use the App to plan, support, encourage, or prepare for any activity that is illegal, violent, harmful to others, or intended to cause physical or psychological harm to yourself or any other person. This includes setting goals or challenges that involve criminal activity, violence, or self-harm.

You must not scrape data, train AI models using the App, reverse engineer the App, resell access, interfere with security, upload malware, impersonate others, or use the App for illegal or harmful purposes.

10. User content and feedback

You retain ownership of your User Content.

You grant us a non-exclusive, royalty-free licence to use User Content solely to operate, maintain, and improve the App in accordance with our Privacy Policy.

Feedback may be used without restriction or compensation.

11. Intellectual property and licence

The App and its content are owned by us or our licensors and protected by intellectual property laws.

We grant you a limited, personal, non-commercial licence to use the App.

12. Third-party services and app stores

The App may integrate with third-party services, which are governed by their own terms and privacy policies.

Apple and Google are not parties to these Terms. Where app store terms conflict with these Terms on store-related matters such as billing and refunds, the store terms prevail.

13. Privacy and data

We handle personal data in accordance with our Privacy Policy.

The App may process information you provide and information generated through your use of the App, including potentially sensitive wellbeing data.

We may also use aggregated and anonymised data derived from user activity to analyse trends, improve our products, develop new features, and inform future research and development, provided such data does not identify you personally.

14. Electronic communications

We may communicate with you by email, in-app messages, or notifications regarding your account and the App.

Service communications are necessary for operation of the App.

15. Availability, changes, and updates

We do not guarantee uninterrupted availability of the App.

We may modify, update, suspend, or discontinue features at any time.

16. Disclaimers

The App is provided “as is” and “as available”. We disclaim all warranties to the fullest extent permitted by law.

17. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect or consequential losses.

Our total liability is limited to the amount you paid for the App in the 12 months before the claim, or £100, whichever is greater, except where liability cannot legally be limited.

18. Indemnity

You agree to indemnify us against claims arising from your misuse of the App or breach of these Terms.

19. Governing law and disputes

These Terms are governed by the laws of England and Wales.

Courts of England and Wales have exclusive jurisdiction, except where mandatory consumer protection laws apply.

20. Local law rights

Nothing in these Terms is intended to exclude or limit any mandatory consumer rights you may have under the laws of the country in which you reside. Where such laws apply, they take precedence to the extent required.

21. Contact

If you have questions about these Terms or the App, you can contact us at support@baseapp.com.

We may contact you using the email address linked to your account or through in-app notifications. Legal notices should be sent by email unless we specify otherwise.

BASE App Terms & Conditions

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