BASE App Privacy Policy

Effective Date: January 11th 2026

This Privacy Policy explains how BASE (“we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you use the BASE mobile application (the “App”) and related services.

BASE is a mental fitness technology platform. We take privacy seriously and design our systems to respect user trust while enabling meaningful personalisation and product improvement.

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1. What Information We Collect

We collect only the information necessary to operate and improve the App.

This may include:
- Account information (such as name, email address, login credentials)
- User inputs you choose to provide (including goals, reflections, journal entries, scores, habits, and responses)
- App usage data (such as feature interactions, session duration, and performance metrics)
- Subscription and billing status (we do not store full payment details; payments are processed by Apple or Google)
- Device and technical data (such as app version, operating system, and error logs)

We do not collect real-time location data, biometric data, or data from wearable devices.

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2. How We Use Your Information

We use your information to:
- Provide and operate the App
- Personalise your mental fitness experience
- Enable AI-powered coaching and insights based on your inputs
- Improve existing features and develop new ones
- Maintain app security, stability, and performance
- Communicate with you about your account, updates, or support requests
- Analyse usage trends and develop, test, and improve new features, systems, and products

We do not sell your personal data.

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3. AI and Personalisation

The App includes AI-powered features designed to support reflection, insight, and mental training.

AI outputs are generated based on the information you choose to provide. These outputs are not independently verified and should not be considered medical, psychological, or professional advice.

Your inputs may be used to improve the quality and relevance of AI responses for you and, in anonymised and aggregated form, to improve the App for all users.

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4. Anonymised and Aggregated Data

We may analyse anonymised and aggregated data to:
- Understand usage patterns
- Develop benchmarks and insights
- Improve our systems, frameworks, and models

This data does not identify you personally and may be retained and used as part of BASE’s internal systems, insights, and intellectual property.

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5. Data Sharing

We do not sell your personal data.

We may share limited data with trusted service providers who help us operate the App (such as cloud hosting, analytics, and customer support). These providers are contractually required to protect your data and use it only for authorised purposes.

We may disclose information if required to do so by law or to protect our legal rights.

We may also share personal data as part of a corporate transaction, such as a merger, acquisition, reorganisation, or sale of assets, provided that any recipient continues to protect your personal data in a manner consistent with this Privacy Policy.

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6. Data Retention

We retain personal data only for as long as necessary to provide the App, improve our services, and meet legal or operational requirements.

If you delete your account, your personal data will be deleted or anonymised within a reasonable period, unless we are required to retain it by law. Any data that has been anonymised and aggregated so that it no longer identifies you may be retained and used in accordance with this Privacy Policy.

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7. Your Rights

Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Object to or restrict certain processing

You can exercise these rights by contacting us using the details below.

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8. Security

We implement reasonable technical and organisational measures to protect your data from unauthorised access, loss, or misuse. No system is perfectly secure, but we design BASE with security and privacy in mind.

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9. Children’s Privacy

The App is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children.

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10. International Use

BASE is operated from the United Kingdom. If you access the App from outside the UK, you understand that your data may be processed in jurisdictions with different data protection laws. Where required by applicable law, we rely on appropriate safeguards for international data transfers.

Nothing in this Policy is intended to limit your mandatory rights under local data protection laws.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. If changes are material, we will notify you through the App or by email. Continued use of the App after an update means you accept the revised Privacy Policy. Where required by applicable law, we may ask you to actively acknowledge or accept the updated Policy before continuing to use the App.

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12. Contact Us

If you have questions about this Privacy Policy or how your data is handled, you can contact us at:

Email: support@baseapp.com